Consumer Behavior and Purchase Decision Making Process

Consumer behavior and purchase decision making regale Every day we need to desexualise a decissions buy or not to buy anything. thither atomic number 18 many things which supporters us to make decissions like location, mood, advertisments and other. Consumer behavior is the mental and emotional processes and physical activities people engage in when they select, obtain, use, and dispose of products or function to satisfy particular needs and desires. A consumer goes through several stages ahead purchasing a product or service 1. need 2. breeding gathering/search 3. evaluation of alternatives . purchase of product/service 5. beam purchase evaluation. In my opinion, in this process there are ii main steps instruction gathering and evaluation of alternatives. These steps help to understand how much you need the product and how good it is. The get process starts with comming needs. A need can be activated through essential or external stimuli. A need can also be aroused by an external stimulus such as vision of a new thing in a shop trance purchasing other things. Need is the near important factor which leads to buying of products and services.Need infact is the catalyst which triggers the buying decision of individuals. After need arousal, the consumer tries to solve it and gathers the microbes and information about the product. Depending upon the intensity of need, it produces two states of individual. The first state is c entirelyed heightened attention when the consumer becomes more(prenominal) receptive to the information regarding the item he needs. If a consumer needs to purchase a refrigerator, he will pay mere attention to fridge ads and the remarks made by friends and associates about fridges.If need is more intense, the individual enters a state of active information search and he tries to collect more information about the product, its key attributes, qualities of various brands and about the outlets where they are available. The re are a lot of consumer information sources like family, friends, advertisements, mass media, salesman. In my opinion, it is hard to arrange in the order wich one is the best source where get information about product. All these sources have pluses and minuses.If I pick out get information from family there is possibility that I do not get info about technical stuff. Or if I admit only salesman advice he can aggrandize about product advantages. That is why I inspire to take information as much as possible from every source. Having collected the information, the consumer clarify and evaluate the alternatives. There is, regrettably no simple and single evaluation process used by all consumers or even by one consumer in all buying situations. Consumers can make choices based on their emotions and feelings.They elicit from computer memory their overall evaluations of products and choos the alternative for which they have the most positive feelings. One of the most current process of evaluation is to judge the product largely on a conscious and rational basis. Various considerations form the part of judgment such as product attributes, importance, weights, brand image, utility function for apiece attribute, and attitude and other. After evaluation of various alternatives, he takes the decision to buy or not to buy.Ofcourse, people can make choice on the spur of the moment, often without prior problem recognition. But I recommend going through all theese five steps focusing on information gathering and evaluation of alternatives. And always remember that the best stamp about product you can get only after you fork up it. Izmantota literatura http//www. managementstudyguide. com/consumer-decision-making-process. htm http//uwmktg301. blogspot. com/2010/01/evaluation-of-alternatives. html http//www. slideshare. net/Annie05/consumer-buying-behavior-and-decision-making-presentation