Festival and Events

Executive unofficial The charity sector is large and growing, and has substantial assets at its disposal. Sport charities straight off form an increasingly authorised part for the local economy and likewise promoting hale living at the same time (Fill, Groan and Fairly, 2012). armed service your racquets A racquet fluctuations charity import organized by sparkling Family. It is a unique sport charity typesetters case as it entirely focuses on racquet based sports, organized to pass on funds to uphold and support single pargonnts in the State of Victoria, Australia. mete out your racquets S to be held at major sporting venues in and around the City of Melbourne on the last dickens weeks of November 2013 with local celebrities taking part in the games to encourage the noble cause aimed at promoting family wellness and healthy living. While sport participation continues to represent a prominent aspect of leisure and deviation, there has to a fault been a pronounced shi ft toward support of charitable causes for both(prenominal) individual consumers and corporations (King, 2001). Giving to charity is a complex decision operate by a variety of motives.Research has shown that reciprocity is an important motivating factor in for charitable donations among young professionals today (Fill, Funk and Obrien, 2010). Reciprocity involves an individual enceinte to charity because he or she has benefited from, or anticipates benefiting from, the charitys central activities. Research has also suggested motives cerebrate to inherent pick ups of donors such as self-esteem and the need to help others (Ruthenium, 2000, as cited in Fill, Funk and Obrien, 2010). 1 . Serve your racquetsThe cerebration/theme of this sports charity is that it only focuses on racquet sports such as tennis, badminton, squash and table tennis and etc to raise funds for single p arnts confront difficulties in their everyday life. It is a unique charity event which is devote to he public all over a period of the last 2 weeks in the month of November 2013, exclusivelyowing more(prenominal)(prenominal) participation from the public. What makes it exciting is that participants of the event is allowed to outwear any costumes they like as long it is not revealing or indecent clothing. The principle of Serve your racquetsThe aim of Serve your racquets Is to educate the great community in order to increase their aw arness of everyday problems/challenges set about by single parents. To do this, sports is involved as it is the most greens activities in the world, with participation in very country and at all levels of society. Sports lead a strong history all levels of society which in turn allows both the participants and the public at large to help those in need by meaner of education and awareness and living a healthy lifestyle at the same time (Fill, Groan and Fairly, 2012).Here is the general insinuate of the purpose of the sports charity event concept The purpose of this concept is so that once completed, evaluations raft be done to see if the event can be delivered success undecomposedy within the available measurehare and resources. This process is known as the feasibility study (Allen, Harris and McDonnell, 2008). There are three steps in the feasibility study related to events. 1 . The marketing screen 2. The trading operations screen 3. The fiscal screen The marketing screen involves examining how the target interview of the event is likely to respond to the event concept (All et al. 008). This meaner that the event managers allow for need to pay a great deal of attention to media responses and the responses (feedbacks) of those who get under ones skin across about the event concept. solution successfully, and whether the event managers ascertain these skills and resources or have access to them (Allen et al. 2002). In this case any resources or skills required or the event are generously available, such as securit y, medical understudy services and food stalls. This screen examines whether the event organization has the sufficient pecuniary commitment, sponsorship and revenue to undertake the event (Allen et al. 008). Optimistically the event impart have some form of sponsorship support as described in the stakeholder section, and if objectives are reached there will be a profit of over blow thousand dollars. The key target of the event The goals of the Serve your racquets Event is to 1. To raise funds to help and support single parents. 2. To attract at least(prenominal)(prenominal) ten thousand attendees during the 2 weakling events. 3. Raise over two hundred and fifty thousand dollars in participation fees alone. 4.To earn intuition from all stakeholders (including the public) during the event to formulate it into a major event. 2. The stakeholders of Serve your racquets Event. L. The personal organizer Starry Family as the main organizer that will be discharge the event. II. Inter nal supply (or Volunteers) The event will require area managers who engineer the activities in each area (in and around the City of Melbourne), guidance staff who inform and direct attendees and participants, medics for health and emergency services and security in case of any unwanted activities and disturbances.Ill. Event planner/manager Event planner and general manager who coordinates and provides logistics for the event. The people who signed up for the event or attending to watch the events. There will be those that come to the event for purely for entertainment reasons, and those who will get involved in buying and selling merchandise. V. Sponsors In the recent decades, sponsorship is no longer seen as a measure of soberwill, besides a primary promotional turncock in the market mix (Conway, 2004). Therefore it is very likely that this event will receive some benefits from sponsors.VI. Media The many forms of media that will be apply to bring forward and advertise the e vent is through social media websites, radio on with newspaper advertisements with details such as date, venue, participant fees and other important event details that participants may be interested in. 3. Marketing/ furtherance With technology growing at a fast pace, marketing/promoting the Serve your racquets event through certain media sources can result in validatory revenue and create more attention to the not only fans of the sports but the broader audience.With the rapid growth in social media websites and the easy-to-access ideal through ingenious phone APS, this form of marketing can become very right in the long run (Wolf, Here, and Walker, 2013). The most commonly used websites to promote a sport charity event through social media are Faceable and Twitter. Besides that, advertisement will be made on newspapers with announcements on the radio. Marketing this event through social media websites can be a very handy way to create awareness and recognition as Faceable has received more than 1. Billion visits a week and twitter receives more than 400 million visits a month (Sullivan, 012). A website linked by social media application will provide the event details such as date, venue, fees and other important event details that participants may be interested in. 4. Contested Meaning Other important decisions that need to be made whilst developing an event concept is the duration of the event and the season, age and times when the event will be held (Allen et al. 2002). The event will be held on the last two weeks of November.Reason being that though it is an outdoor and indoor(a) event the good weather conditions are beneficial as more people would be willing to go out as often as possible. The two weakling events will start on sunlight the seventeenth of November and it will end on Saturday the thirtieth of November. The event times are Weekdays, am pm Weekend, loam pm The weekdays are predicted to attract the seniors and non workers, man the weekend is predicted to attract families and young adults who work on weekdays.The event is anticipate to be held at the Rod Lever Arena and at the Melbourne collection and Exhibition Centre. The reason of the choice of venues is that both host venues has very good access to public transportation and both venues as ample of put to host various racquet games. 6. Community Benefit At least 40% of the collected fees will be used to cover inevitable expenses incurred during the event. Meanwhile, the rest of the 60% of the collected fees along all personal and pledged donations will go 100% directly to Starry Family for the benefits of single parents in the State of Victoria.This will help improve and provide a sustainable path for thousands of single parents. Besides that, the local community has the opportunity to take part in the events to exercise further boosting the image 7. Estimated Economic concussion Starry Family as the organizer will have to rent booths, and tents on ve nues, generating income for the host of the respective sporting venues. Starry Family will also be setting up booths for sport retailers to sell their sport equipment and merchandise as well as souvenirs for the event.Attendees and/or participants will likely spend specie both at the event and in the surrounding community (those travelling to the sporting venues). This will surely boost revenue for businesses located in and round the city as well as making full use of the public transport. 9. List of sponsors solicit for sponsorship has been made to the Commonwealth lust (Australias largest bank), Rebel Sport (sporting and leisure equipment retailer), Mercer (global leader in HER and related financial advice), The City of Melbourne (as the venue partner) and Woolworth (Australias largest food retailer). 0. Media and broadcast coverage There will be media coverage by Channel Ten, BBC local radio as well as the Herald Sun newspaper to report on the highlights and latest happening s during the event. 1 1 . Seeking Government funding Request has been made to the State Government of Victoria for funds to partially over the cost of organizing the event if 100% of all personal and pledged donations are to be made to Singleness (Australias biggest charity for single parents).The contribution of recreation and charity motives in the development of attachment demonstrates motives related to leisure including escape, social, competency, and intellectual. With motives related to charitable giving such as reciprocity, self-esteem, need to help others, and desire to improve the charity play a part in a sport event taking on enhanced importance and greater meaning for participants (Wolf, Here, and walker, 2013).